Private & Confidential
Private & Confidential
✈ If I ask you to name the world’s leading luxury hospitality brands in the air, you would probably say:
🏨 If I ask you to name India’s leading luxury hospitality brands in hotels, you may say:
🚗 But if I ask you to name India’s leading luxury hospitality brand in ground mobility, what comes to mind?
- Maybe a B2B vendor?
- Maybe a luxury car rental company?
- Maybe a chauffeur service?
But would you call it hospitality? Or is it still just a pick-up and drop in a premium car?
This missing layer is the reason Velvet Experience exists.
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Private & Confidential
India's first hospitality-led luxury mobility brand.
Built around experience, time utility and comfort for discerning passengers.
We are not selling a journey. We are designing a first-class ground experience.
White-Gloved chauffeurs
Infotainment screens
The red carpet
Easy-pour tea & coffee
Disposable hygiene sheets
Daily newspaper
Fragrance setup
Alkaline/sparkling water
"The car is the venue. The chauffeur is the concierge. The journey is the product."
A 60-minute commute is not just a journey. It is recoverable productive time.
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Private & Confidential
Affluent India is expanding.
Premium ground mobility is still underbuilt.
India's affluent and aspirational customer base is growing rapidly - but ground mobility has not evolved with the same hospitality standards as airlines and hotels.
India E-Hailing Market
In 2026, growing at 15.7% CAGR to $5.8B by 2031. Premium segment remains structurally underserved.
Luxury Goods Market
India's luxury goods market in 2026, growing at 10% annually - outpacing Europe and China combined.
Dollar Millionaire Households
Up 445% since 2017. Projected to cross 1.2M by 2027.
UHNWI Growth by 2028
Ultra-high-net-worth population expected to grow 50% by 2028. Affluent segment to reach 100 million individuals by 2027.
Of Discretionary Spend
India's ultra-elite now direct 58% of discretionary spend toward travel and experiences - not goods.
Airlines ✈
Luxury hospitality exists at 35,000 feet.
Hotels 🏨
Luxury hospitality exists at the front desk.
Ground Mobility
The luxury hospitality layer in ground mobility remains underbuilt.
That is the market gap Velvet Experience is entering.
Velvet starts with the highest-trust, highest-willingness-to-pay customer segment - and uses that operating system to later scale into mass-premium mobility through The Good Cab Company.
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Premium demand, repeat behaviour and reputation-led traction from a 6-car pilot.
In just 120+ days, with only 6 company-owned cars and a small team, Velvet Experience has achieved strong early traction.
Journeys Completed
Hosted across airport transfers, city journeys and premium use cases.
HNI / UHNI / CXO Guests
Founders, CXOs, socialites, HNI families and premium travellers.
Fare Received
Paid traction from an owned fleet.
Average Ticket Size
Premium fare behaviour across early journeys - well above market average.
Retention Rate
Repeat usage beyond first trial - strong loyalty signal.
Company-Owned Cars
Controlled fleet.
Controlled service quality.
Every journey is an experience.
Journey Volume Growth - Referral-Led, Low Marketing Spend
Journey volume growing with limited early-stage marketing and strong referral-led demand.
Strategic Inbound (In pipeline)
American Express Centurion
District by Zomato
Elan Group
Roseate Hotels
Premium Collaborations (Delivered)
Times Fashion Week
Godrej Properties
Audience & Demand Pool
Social Followers
Founders, CXOs, socialites, HNI/UHNI profiles.
WhatsApp Enquiries
Future premium customer base already engaged and waiting.
The early signal is not only demand.
It is premium demand, repeat demand and reputation-led demand.
We are not assuming the category exists. We are already seeing customers pay, repeat, refer and engage.
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WHO WE SERVE.
Already validated by early customers.
A self-selecting cohort. Different occasions, identical expectations.
Mr. H.A.
"Thank you for the outstanding service.
The car was exceptionally clean and in excellent condition.
The experience was smooth and professional and the driver was courteous and punctual 👌
I truly appreciate it and will gladly recommend your company"
Mr. M.S
"It was truly a lovely experience and the overall vibe, wishing you all the best for the journey ahead. Looking forward to seeing Velvet Experience grow across cities."
Dr. A.G.
"Thanks it was a great experience specially in India …we have had some similar experiences while travelling with Emirates …carry on the good work for bringing international standards to improve the quality of life for all and of the senior citizens like me while travelling alone 👍👌👏✌️👊"
Mr. S. Sethi
"Excellent Service. Keep up the good work and prices. Tell your owners to get in touch. All the best"
Ms. A.J
"I would like to personally talk to the founder of Velvet Experience for giving me a hassle-free beautiful experience. Would want to invest in the company and help in it's expansion"
We are not assuming demand. We are already seeing it in customer behaviour, repeat journeys des and service feedback.
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The unit is the car.
Utilisation unlocks profitability.
Velvet is still at the beginning of the utilisation curve. The cost base is already deployed.
As journey density increases, the same company-owned cars become high-contribution revenue units.
120-DAY CAR-LEVEL PROOF
Mercedes-Benz E-Class (Velvet Elite)
Journeys in 120 Days
Avg Fare / Journey
Fare Earned
EMI
At 1.2 journey/day → ₹1.30L/month fare.
At 4 journeys/day: ~₹4.5L fare · EMI ₹1.4L · Chauffeurs ₹80K · Petrol ₹90K → ~₹1L contribution/month
At 6 journeys/day (capacity upside): ~₹3.5L contribution/month
At 8 journeys/day (100% capacity): ~₹5L contribution/month
BMW iX1 LWB (Velvet Vault)
Jounryes in 120 Days
Avg Fare / Journey
Fare Earned
EMI
At ~17% capacity, the iX1 has already covered its EMI.
At 4 journeys/day (capacity upside): ~₹1L+ gross profit potential/month
At 6 journeys/day (capacity upside): ~₹2.5L+ gross profit potential/month
At 8 journeys/day (capacity upside): ~₹4.5L+ gross profit potential/month
Journey density is increasing with only 6 cars and limited early-stage marketing.
DISCIPLINE & DOWNSIDE PROTECTION
₹85K Chauffeur Tips
Received in 120+ days. Not revenue - proof that guests experience service beyond expectation.
FD-Backed Fleet Strategy
Future fleet expansion is secured, tranche-based and utilisation-led.
Out of the 4cr pre-seed, 2.25cr Investor capital placed in Fixed Deposit - capital is protected, not spent blindly.
Fleet financing secured against 100% FD - vehicles acquired without full capital outlay.
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Five revenue lines. One repeat relationship.
Velvet Experience starts with premium per-journey revenue and expands into memberships, corporate programmes, concierge services and in-cabin commerce.
Per-Journey Revenue
One-way journeys, airport transfers and hourly rentals.
₹2,500-₹8,000 avg ticket
Our anchor revenue today.
Velvet Membership
Quarterly credit-based memberships with exclusive benefits.
Upfront fees
Retention · Desirability
Corporate / B2B
Bulk journey credits against guaranteed monthly volume.
Bulk recharge
Predictable B2B revenue
Concierge Services
Chauffeur-assisted errands and trusted member requests.
Concierge fee
Task · Hourly · Overage
In-Cabin Commerce
Ad slot in thr infotainment screens as a premium engagement window.
Ad revenue
Early interest received.
The journey creates the relationship. Membership, concierge and in-cabin commerce expand LTV.
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THE HUMAN MOAT.
Our chauffeurs are not drivers. They are the hospitality layer of Velvet Experience.
THE CHAUFFEUR IS THE EXPERIENCE
Selected, trained and audited to deliver discretion, safety, grooming, hygiene and hospitality.
Hospitality Training
Trained by hospitality professionals before first guest journey. Roadmap to a future inhouse L&D Velvet academy.
Service Rituals
Door opening, luggage handling, namaste greeting, coffee service, cabin reset.
Safety & Discretion
No phone distraction, quiet cabin discipline, privacy, emergency protocol, SOS readiness.
Grooming & Uniform
Designer uniform, white gloves, polished shoes, fresh grooming, hygiene inspection.
10-Point Selection Filter
Vetted for luxury driving, safety, grooming, hygiene, communication and HNI-facing service temperament.
TOP CHAUFFEUR TIPS RECEIVED
Tips are not revenue.
They are proof that guests felt the service was above expectation.
Customers do not tip a cab. They tip service.
Cars can be bought. Chauffeur culture has to be built.
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Velvet builds trust at the top.
The Good Cab Company scales the operating system below.
Velvet Experience is the premium trust wedge.
The Good Cab Company is the mass-premium scale layer.
Illustrative full-capacity scenario - 50 Cars/ 34Cr+ ARR/ 16Cr+ Margin
*illustrative at target utilisation; pre-overhead contribution margin
Velvet Experience
Ultra-premium. High-ASP. Brand-led. Built for India's most discerning travellers.
Velvet creates the trust, aspiration, hospitality SOPs and service discipline at the top of the market.
White-gloved chauffeurs & hospitality SOPs
Limited availability - premium positioning
Proves the luxury operating system
The Good Cab Company
A future EV mobility brand - separate identity, shared operating DNA.
Inspired by the visual recognisability of New York yellow cabs. Clean cars. Trained chauffeurs. Basic hospitality. Predictable service. All-yellow fleet identity.
Separate brand - not a cheaper Velvet
Mass-premium customer base
Velvet's operating system at scale
EV-first fleet architecture
To be launched only after Velvet's unit economics, capital structure and city playbook are proven.
MARKET CONTEXT
India E-Hailing Market (2026)
Growing at 15.7% CAGR
Projected Market by 2033
Ride-hailing + shared mobility convergence across Indian metros.
GCC Potential
ARR@100 CARS: 20 Cr
ARR@500 CARS: 100 Cr
Cars Across Major Metros
Long-term GCC platform potential across India's top 8 cities unlocking the $100Mn ARR
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THE TECHNOLOGY LAYER
Three surfaces. One connected hospitality operating system.
Velvet's technology is how the hospitality experience is delivered, controlled and monetised.
Members-Only App
Exclusivity engine + retention
- Credit-based, invite-only membership
- City journeys reserved for members
- Airport transfers & hourly rentals open to all
- Guest preference & service-memory profiles
AI Concierge
The in-journey differentiator
- Productivity: meetings, AI task assistant
- Entertainment: streaming, music, news
- Monetisation: in-cabin ad slots
- Roadmap: recording tools, live games
Corporate Dashboard
Predictable recurring revenue
- Credit-based bulk booking for partners
- Guaranteed monthly volume commitments
- Dedicated relationship manager
- Invoicing, tracking & usage analytics
App builds exclusivity. Concierge builds the experience. Dashboard builds recurring revenue.
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GLOBAL ASPIRATIONS
The category exists globally. India’s hospitality-led version is still open.
Global players have already validated premium chauffeur-led mobility. Velvet’s opportunity is to build the India-first hospitality-led version - with deeper service control, in-cabin experience and an AI Concierge roadmap.
- Blacklane proves that luxury executive travel can scale globally.
- Wheely proves that affluent customers pay for an elevated chauffeur experience.
- Uber Black proves that premium mobility demand exists at scale.
We have already begun winning Indian HNI/UHNI customers, one of the most demanding customer segments.
If Velvet can earn trust in India, it can eventually explore global luxury corridors such as UAE, Qatar and other premium markets.
Blacklane, Wheely and Uber Black validate the global premium mobility category.
Velvet is building the India-first hospitality-led version - with service control today and AI Concierge as the future experience layer.
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THE ASK - ₹50 cr
₹50 Cr Seed Round - structured for capital-efficient fleet scale, not unrestricted burn.
80% of the round remains in a capital-preservation structure, while 20% builds the technology, operating capabilities and brand required to scale Velvet Experience.
CAPITAL PRESERVATION & FLEET FINANCING
Place approximately ₹40 Cr in fixed deposits and use the deposits as collateral for secured fleet financing.
Target deployment of ~50 luxury vehicles through FD-backed financing
Preserve majority of equity capital - not spent directly on vehicles
Partial downside buffer through underlying fixed deposits
Tranche-based fleet - not a blind rollout
Treasury income on FDs while supporting secured borrowing
Capital released only against vehicle-level demand and utilisation milestones
GROWTH INFRASTRUCTURE
TECHNOLOGY & AI CONCIERGE
Customer and membership application
Booking, dispatch and fleet-control system
Guest preference and service-memory layer
In-cabin infotainment and AI Concierge
CRM, analytics and personalisation infrastructure
CAPABILITIES, OPERATIONS & BRAND
Chauffeur recruitment, training and L&D
Velvet Academy and hospitality SOP development
Senior operations and city-launch team
Fleet readiness, quality control and command centre
Brand building and demand generation
Corporate, hotel and private aviation partnerships
Working-capital reserve and operational contingency
WHY ₹50 CR?
Capital is preserved - 80% is proposed to remain in fixed deposits rather than being consumed as operating expenditure.
Equity unlocks fleet scale - The FD-backed structure is designed to support secured financing for ~50 vehicles, subject to lender terms.
Deployment is utilisation-led - Vehicles added in tranches against demand, city readiness and target utilisation thresholds.
The ₹10 Cr builds the operating moat - Technology, chauffeur capability, service SOPs and brand infrastructure create a repeatable mobility platform.
Multiple layers of value - Treasury assets, financed vehicles, proprietary technology, trained capability, customer data and a premium consumer brand.
₹50 Cr is not being raised merely to buy cars
- A capital-efficient luxury fleet
- A technology-enabled hospitality platform
- A trained chauffeur and service ecosystem
- A repeatable city expansion playbook
- A premium mobility brand with long-term scale potential
Preserve the capital. Finance the fleet. Build the moat.
Velvet's operating infrastructure may later support adjacent mobility formats after the luxury playbook is proven.
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Private & Confidential
THE OPERATORS BEHIND THE BRAND
Founder-led. Operations-first.
Built to turn luxury mobility into a hospitality operating system.
CA SUGANDH GUPTA (linkedin.com/in/ca-sugandh-gupta-7ba2a6a2)
Founder & CEO | Chartered Accountant
"We are building Velvet Experience as India’s hospitality-first luxury mobility brand - where the car is not the product, the experience is. For India’s wealthiest customers, ground mobility must no longer feel like transport; it must deliver time, privacy, certainty, recognition and service discipline. Our mission is to turn every journey into a first-class hospitality experience on the ground - and build the operating system for luxury mobility in India."
5+ years across high-growth startups, HNI capital, compliance and fundraising. Built Velvet from insight to operating fleet - early traction across founders, CXOs, HNI families and luxury partners.
Operations & Maintenance
Mr. Sorabh Arora & Mr. Avinish Kumar
16+ years combined experience across fleet control, chauffeur SOPs, service quality, city operations and utilisation discipline. Experience across large-scale EV fleet operations and day-to-day mobility execution. Led Blu Smart ops & maintenance from the front.
Product & Tech Build
Srihari & Sparsh
Final-semester B.Tech builders supporting Velvet's first product roadmap across app, dispatch and in-cabin platform under founder-led product direction.
Senior CTO / Product Lead to be hired post-close.
PR & Cultural Network - Anushka Puri
PR strategist with 10+ years across luxury & lifestyle, Cannes-stage exposure, and deep access to influential social networks across Delhi, Punjab, Mumbai and Bangalore.
Hospitality Trainer - TBH
Luxury hotel / guest experience background. Responsible for chauffeur grooming, service rituals and Velvet Academy.
COO - TBH
Senior operations leader to scale Delhi NCR and new city launches, owning fleet utilisation, chauffeur excellence, maintenance discipline, service quality and city-level P&L execution.
Velvet Experience is not being built like a transport company.
It is being built as a luxury hospitality brand with mobility as the delivery layer.
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Private & Confidential
Thank You
We look forward to hosting your guests with the Velvet Experience standard.
Contact
Velvet Experience
Head Office: Aerocity, New Delhi
Email: sugandh@velvetexperience.com
Phone: +91-9005348464
Website: www.velvetexperience.com
Luxury in Motion
The Missing Layer